Sunday, August 1, 2010

Joe Sixpack: Craft-beer makers get crafty with marketing (source: The Philadelphia Inquirer)

CRAFT-BEER drinkers are falling prey to the same mindless "lifestyle marketing" that they reject in mainstream beer. Instead of the inane "taste the cold" TV advertising of Coors, they're getting suckered by the unfounded hype that surr... (source: The Philadelphia Inquirer) - Share on Twitter - Share on Facebook - RSS and RSS Feed on
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