Friday, June 25, 2010

Chamarr�: is the French wine industry ready for brands? (source: Wine Biz)

(First appeared in La Journ�e Vinicole, edition 222, June 18.) Hailed in 2005 when it was first launched as France's response to the mega brands of the New World, Chamarr� has gone into receivership. The company continues to trade and, in accordance with... (source: Wine Biz) - Share on Twitter - Share on Facebook - RSS feeds and Widgets on
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1 comment:

  1. I understand New World wines are very competitive... French wine makers will have to tackle new markets.

    Rocket French